Toblerone

THE CHALLENGE
Christmas is the pinnacle moment in the annual chocolate calendar. For Toblerone, maximising brand engagement and product sales at Christmas is crucial to the overall strategy of the business. Toblerone had a new trump card for marketing Christmas; a new personalised advent calendar. In addition to this, Toblerone’s personalised Christmas sleeves had been a primary seller for years.

This meant Toblerone was facing a creative and marketing challenge: how to give the advent calendar a strong new product launch whilst also bringing the warmth, reliability and heritage of Toblerone and its well-established, well-loved personalised sleeves and other flavours and formats at Christmas.

THE IDEA: "The Chocolate Factory"
The chocolate factory design leant into the triangular brand iconography to highlight the magic, surprise and delight of the Christmas occasion.

As well as being an opportunity to create a brand world, the chocolate factory idea was the perfect creative platform allowing us to invite consumers into our creation process and spotlight the magic of that process and the quality of each different product. The abstract factory visuals created a behind-the-scenes feel, showcasing products moving on a conveyor belt, coming out in a front room environment crafted to feel cosy and festive.