Reviv

THE CHALLENGE
Reviv, originally founded by two doctors in Miami, was one of the pioneers in IV drip therapy. However, after more than a decade without an identity update, the brand was struggling to stand out in a rapidly evolving wellness market, at risk of looking outdated, and a brand without depth.

As competitors flooded into the space, Reviv needed a bolder, contemporary positioning to maintain leadership and drive engagement with both B2B partners, and its growing global B2C audience.

The brand wanted a revitalised strategy that would not only modernise its visual identity, but also help educate consumers on a still-developing category of wellness. It needed to challenge outdated perceptions and redefine the way people think about proactive health.

THE IDEA
After developing a future-facing brand strategy that elevated Reviv from a niche IV therapy provider to a leader in cutting-edge, science-backed wellbeing. We crafted and refined its positioning, messaging, and visual identity to create a seamless balance between medical credibility and lifestyle aspiration.

At the heart of the new brand world is a bold, modern identity system inspired by the precision of science, the fluidity of product ingredients, and human biology. The modular grid system reflects the structured nature of medical science while allowing flexibility across brand touchpoints. While the new colour-coded amplification graphic represents Reviv’s diverse range of IV therapies, bringing an ownable and sophisticated look to the brand.

Through compelling imagery, refined typography, and a confident yet educational tone of voice, we're supporting Reviv to reposition itself, once again, as a category leader, one that blends innovation and personalisation with science-backed wellbeing.