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Asda Money
Project type
Campaign - TVC, Online, Social & OOH
Role
Creative Direction | Art Direction | Casting
THE CHALLENGE
Asda Money wanted to attract customers planning their summer holidays by promoting its travel insurance and holiday deals. The goal was to resonate with families preparing for their upcoming trips while aligning with Asda grocery's wider "Serious About Summer" campaign.
THE IDEA: "Holiday's Not For Weeks"
We introduced Darren, the ultimate holiday dad. Meticulous, enthusiastic, and just a little over-prepared. Darren's passion for planning sees him packing weeks ahead, testing snorkels to suncreams. Meanwhile, his family (the reality checkers) lovingly reminds him that their holiday is still weeks away.
Through a series of three playful and relatable ads, we humorously captured the dynamic of family life, highlighting Asda Money's role in helping families feel equally prepared, but without the unnecessary stress. The creative embraced the fun spirit of Asda and summer holidays, while tying seamlessly into Asda's "Serious About Summer" positioning.
(Darren's enthusiasm may be a little exaggerated)
