Myvitamins

THE CHALLENGE
To elevate Myvitamins presence within the broader beauty market through a two-month campaign that showcases the brand's robust beauty offering. The goal is to communicate through an inclusive lens, demonstrating a genuine understanding and connection with our diverse customer base.

Key campaign objectives:
- Position Myvitamins as more than just a vitamin brand
- Highlight inclusivity and authenticity
- Foster engagement across a wide demographic spectrum

THE IDEA
Research revealed that Millennials and Gen Z audiences actively seek cultural diversity in brand storytelling, alongside products that empower self-expression and individuality.

We developed 'Skincredible,' as a bold and emotive campaign designed to create authentic human connections. The direction centred on personal rituals of self-care and enjoyment, while emphasising the power of inner beauty, and the added benefits that Myvitamins products could bring.

The campaign narrative underscored that true beauty starts from within. Through relatable, multi-generational stories and diverse representation across age, gender, and ability, we positioned Myvitamins as a brand that welcomes all, and supports a wide array of skin types and lifestyles.

'Skincredible' not only marked a new creative chapter for Myvitamins, but also reinforced the brand's commitment to inclusivity while empowering beauty solutions for everyone.